Far too often, we meet companies who have outgrown their websites and, rather than being able to expand and develop them, they’ve had to scrap them and start again. That’s an expensive problem but it’s one that can be avoided with effective website planning.
These are just some of the practical concerns to bear in mind when planning a website.
1. What kind of web platform do you really need?
There are many options but which of them you need will depend entirely on you – on your markets, your customers, your products and your strategy. Don’t assume that if you’ve got grand ambitions then you’ll always need to make a big initial investment; starting off with a small but extendable platform can often give you greater flexibility, better cashflow and a chance to develop your presence in a way that takes account of customer feedback. What matters is that the solution meets your needs and that it won’t limit you when your business needs to grow.
2. How will you use your website?
Keeping your site up to date is vital, so how will you do that? We’ll make sure that your website has a content management system that is secure and easy to use, and that it gives you all the control you need. You’ll be able to update news, product details, prices, photos and any other content without having to pay someone else to change your content for you.
3. How will your customers use your website?
This is a crucial question when it comes to website design. Your site should be engineered to take visitors q