Domain Registration and Website Hosting
Registering a domain name and setting up a hosting account are vital stages in establishing your web presence. However, there are important questions to be addressed. Is your domain name clear and memorable? Is it appropriate to your geographic market? Will your hosting account offer everything you’ll need, now and in the future? We’ll be happy to explain the ‘dos and don’ts’ to make sure you’re in complete control of your brand.
Domain names and web hosting
Choosing the right domain name and hosting account is very important for any business. That’s why we work closely with our clients to help them find solutions that are effective, affordable and appropriate.
Domain names – the basics
A domain name defines a website’s location on the internet. It’s designed to present a website address in a form that is easy to remember and write down. New ones can easily be registered with any one of countless accredited registrars. Registration isn’t usually expensive but if you’re in business, it’s still important to think carefully about your choice.
Choosing your domain name
A good domain name should be memorable, easy to spell, relatively short and relevant to what you are offering. Avoid gimmicky spellings and obscure suffixes, and remember you can have more than one domain name pointing to the same website. Crucially, make sure that your chosen domain is registered in your own company’s name; don’t ask someone else to register it on your behalf.
A “.co.uk” type domain will usually be most appropriate for UK-based companies serving the British market. It shows customers that you are local to their country and it helps search engines to target their results – pushing your site higher up the rankings in the areas where you operate. By contrast, a “.com” type domain will be more effective if you are targeting an international market.
Website hosting – the basics
For a website to be accessible, it must be hosted on an internet service provider’s server – a place on the internet from which the site will operate. However, far too many businesses pay more than they should for this service, either because the hosting account is inappropriate or simply because it’s overpriced.
It’s important to be sure that your hosting account will provide all the features you’ll need. You may not immediately want a blog or a shopping cart but it’s important to know that such facilities are available should your requirements change. When deciding on a hosting deal, the most important issues to consider are price, suitability and scalability.