Search Engine Optimisation
Every day, millions of people use search engines to find the content they need and, consequently, every business owner appreciates the value of a high ranking in the search results. Web Leap Solutions is a Search Engine Optimisation (SEO) specialist and can help you get your website seen by more people.
A simple definition of search engine optimisation is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it. We will build a successful strategy – Get relevant, Get trusted. Get popular.
We will ensure that your website is in the best possible shape to be noticed by search engines. Most search engines use constantly changing rules (Algorithms) to rank websites in terms of quality and relevance. Our team has expert knowledge about these rules and what they mean for businesses, especially those that rely on website traffic to generate sales and enquiries.
We start by looking at what your company offers online. We analyse your website and those of your competitors to help identify the key search phrases that will deliver the right kind of customer to your site. With this information to hand, we can tailor your site to put those keywords and phrases in all the right places, whilst still keeping the site user-friendly and the language sounding natural. Our work ensures that your visitors land on the most appropriate page for their search terms, streamlining the process of taking them from their first click to making a purchase or enquiry.
Search engine optimisation is a highly competitive market and business owners can potentially waste large sums chasing high rankings for phrases that don’t necessarily deliver sales. We’ll work with you as an adviser and an active marketing partner to help you concentrate your resources where they deliver maximum results. We’re not about the ‘vanity’ of achieving number one rankings for irrelevant words and phrases – we pride ourselves on our ability to deliver a measurable return on investment.
Our web experts will help you ensure that your website has the necessary content to achieve high and relevant search ranking results.