Internet Marketing
Once your site is active and you’ve done all you can to gain that initial burst of publicity, that’s when a properly planned internet marketing campaign can make a real difference to whether you stay on your customers’ radar. There are many ways of achieving this so talk to us and we’ll give you a no-nonsense run-down on your options.
Search Engine Optimisation
SEO is one of the best known tools for internet marketing and Web Leap can take the mystery out of what many regard as an arcane art. We’ll explain how to select effective key phrases and we’ll ensure that these are incorporated into your site in ways that will help it attract customers who are interested, engaged and ready to buy.
Social Media
Social media is a modern day phenomenon that has become part of everyday life. We’ll show you how you can use popular platforms such as Twitter, Facebook and Pinterest to pull the right sort of traffic to your site, how to make use of business media such as LinkedIn and, of course, how to harness the irrepressible power of YouTube.
Pay Per Click
Pay per click advertising is a very different proposition to conventional display advertising. It’s versatile, relatively cheap and there’s little or no waste. Let us show you how it can be precisely targeted in terms of scheduling, geography and use of key phrases; how to set fixed budgets; and how to maximise results through tools like Google Shopping.
Link Building
The number and ‘quality’ of inbound links (i.e. those coming from other websites to yours) are important factors that Google and other search engines take into account when ranking your site in their search results. We’ll help you to secure valuable listings in industry directories, popular blogs, respected online news platforms and more.
E-mail marketing
Your customer database can be one of your most valuable assets, provided that you understand how to use it. Web Leap can show you how to encourage visitors to talk with you, how you can capture their details and how you can go on to forge mutually beneficial relationships. Forget junk mail; this is true customer relationship management.
Content Writing
Fresh, unique content is one of the internet’s most valuable commodities. It attracts visitors, it gives them a reason to return and it’s a factor that Google in particular regards as especially important. Web Leap can help you select the right topics and produce professionally written articles that are clear, eloquent and persuasive.
For a free, no-obligation discussion, please call us now on 01772 508117 or click here to contact us.