Social Media Statistics:

The number of Britons going online has doubled since 2006 and almost half of the 33 million current UK internet users use social networks on a daily basis, new figures show.  (Source- dailymail)

People in the UK were also found to be the second most prolific social network users in Europe – being beaten only by the Netherlands – according to figures from the latest report by the Office for National Statistics (ONS) and Eurostat.

The figures also discovered that although the majority of UK users are aged between 16 and 24 years old, 19 per cent of people aged 65 to 74 are also now use social networks.

The meteoric rise of social networking in the UK: Britons are the second most prolific Facebook and Twitter users in EUROPE with a fifth of over 65s now using these sites.

Social Media facts in business world:

Here are some quick facts showing the tremendous role of social media in today’s business world, as per the 2014 Social Media Marketing Industry Report:

1. A significant 92% of marketers said that social media was important to their businesses.
2. By spending as little as 6 hours per week, 66%+ of marketers see lead generation benefits with social media.
3. 80% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
4. A significant 92% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
5. Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%.

Facebook:

Facebook currently dominates the social networks for advertising spend, and eMarketer predicts it to have a stranglehold of nearly 80% of the advertising revenue driven from social. It also forecasts this dominance to increase further through 2015-2016, Prediction is to absorb approximately one-tenth of all UK digital advertising outlay by 2016.

Twitter:

Twitter, on the other hand, is still finding its feet in the advertising world, and is expected to account for roughly 1.3% of digital advertising spend in the UK this year. The UK is one of Twitter’s key markets, however, with 12.9% of its advertising revenues coming from these fair shores in 2014.

LinkedIn:

LinkedIn has now passed 300 million users. There are now over 1 billion LinkedIn endorsements.  41% of LinkedIn visits are now via mobile. LinkedIn has 2.1 million LinkedIn groups. The top 5 countries by user numbers are. USA (93 million), India (24 million), Brazil (16 million), UK (14 million) and Canada with 9 million.

Online advertising:

From a client-side, advertisers are currently spending £23.24 per user trying to convert their target audiences on social networks, a figure that has risen almost as quickly as the total market spend increase.  eMarketer predicts this figure to rise to £36.49 per user by 2016; around a threefold increase since 2012.

How can social media help your business?

1. Social media is an easy way to learn about your audience and helps target audiences more effectively.
2. Social media can be an effective way to manage your PR, branding and reputation. It allows you to publish your success stories more effectively.
3. Social media can help your business with new areas of collaboration as other related businesses in your sector can easily work and connect with you.
4. Social media allows you to receive instant feedback from your customers’ perspective.
5. With Social media you can improve market intelligence and get ahead of your competitors.
6. Social media can help increase search ranking and website traffic.
7. You can Share content easier and faster with social media.
8. Your ROI should be quicker and greater; as in terms of ongoing investment, getting started on social media is very low cost compared to more traditional forms of marketing and promotion. Most of the basic applications are free to use and even buying a few bits of software (apps) to make things work better is fairly inexpensive.

Social media is a very powerful tool to monitor trends, find opportunities for growth, and create advocates for your brand. Most people expect a business to have a social media presence these days. Failure to be involved can make your enterprise look behind the times, old fashioned and out of date.

What if I don’t have Social Media presence?

Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already. The easiest way to start is often by setting up a help line, so that customers can ask questions about your product or service. Listen and respond thoughtfully, and you will be on your way.

Recommended steps:

• Identify an Online Community for Your Business: Once you have the tools, you need to build an audience.
• Must-Have Social Meta Tags for Twitter, Google+, Facebook, and More: Social interactions are frequently shared, and you want to make sure they show up with all the relevant rich information. Our own Cyrus Shepard shows you how to set that up.
• Using Google+ to appear in the Top Results Every Time: Google+ has some remarkable advantages that no other social network offers.

How Web leap can help?

If you want to launch digital marketing strategy with social media for your business or want positive results from Social media campaigns, get in touch with our experts at Web Leap who will help you to move in the right direction with FREE consultation.