2015 is here, and we all know what that means – New Year’s resolutions! But, let’s resolve to do more than just lose our guts, get back into the gym, and avoid the candy aisle. Let’s make some resolutions and commitments for our business – digital marketing initiatives as well with website & online marketing resolutions for 2015.
As business owners we can use the imminent New Year to review our 2014 achievements, revitalise our online and website marketing strategy and kick off 2015 with rejuvenated energy and inspiration.
Here is a list of five must do list you may want to include in your 2015 resolution for your business.
Resolution 1: Commit to content
We all have heard the saying “Content is king” especially when it comes to marketing your business online.
At Web Leap Solution Ltd, we believe that 2015 will be the “Year of dynamic content personalisation”. This means you need to personalise the visual, textual and promotional content on your website to meet the interests and preferences of your unique website visitors.
After all, it’s content that people notice and share. It’s content that search engines discover and rank. It’s content that is what you share with your social followers. It’s content that you use to email your prospect lists. And these days, its content that develops your brand and ultimately builds your business.
It’s time to commit to creating killer content in 2015. It really is the most important thing you can do for you online marketing efforts.
Resolution 2: Keep on top of social media
In 2008, experts have been predicting that social media is going to go soon but as we all can see how powerful social media has become and it is definitely here to stay for much longer than anticipated.
If you haven’t got it yet, get your business active on social media sites. A year ago, SEO was the key task for any website and in 2015 social media will become a major part of online marketing. Keep your social media, fresh, interactive and interesting for your fans and followers. Make sure you update them regularly and include social advertising as part of your budget.
Resolution 3: Redesign your website if necessary. Don’t be afraid!
Most of the businesses are afraid of making a big decision to redesign the website. Your website is the foundation of online marketing. If your website is not right, any online marketing efforts that you will put are bound to fall not matter how hard you will try.
To find out if you need to redesign a better website, here’s a list of question that will help you to make the decision and start to evaluate whether it’s time for a that big change:-
- Is your website conversion focused? Are visitors inspired to take action? (Be honest!)
- Does your website articulate your company’s story?
- Has your website been coded for search engines – page titles, URL’s, meta description, etc.?
- Is your website mobile responsive? Does it resize for mobile visitors?
- Does your website have clear messaging that influences prospects? (Again, be honest!)
- Is your website built for blogging? Is your blog seamlessly integrated?
- Does your website use the latest in coding technology?
- Is your website, user friendly and easy to navigate?
- Does it provide all the information that your customer would be looking for?
If you answered ‘no’ to any of these questions, it’s probably time to build a better website.
Resolution 4: Consistent Multi Channel experiences
Multi-channel isn’t just a buzzword – it’s a reality. Your prospects and customers use various channels to interact with you: your website, mobile site or app, email, social media, phone and brick-and-mortar stores. Their experiences in each affect their perception of your company.
Consistency is critical for multi-channel success. A poor experience within any one of your channels can instantly erode customer goodwill and tear down your brand’s credibility.
More importantly, a seamless multi-channel experience takes into account what consumers want to accomplish on each channel. Identify which channel is appropriate for which tasks, and optimize the platform accordingly for usability and user experience.
For example, if a majority of your customers use social media mainly to ask for support, then optimize the channel for that. Assign a dedicated customer support staff for your social accounts so you can respond to requests in a timely manner.
Resolution 5: Get started with SEO
Imagine if your company website was showing up in front of the hundreds, thousands and even millions of potential prospects searching directly for what you offer?
Would this be valuable to your business? Of course it would! It could literally change the course of your business’ destiny.
In 2015 it’s time to get serious about SEO and making things happen. No, this doesn’t mean you go out and hire the first SEO agency you talk to that says the right things. It means you get serious about educating yourself on SEO and what it takes to gain the favour of Google, and then take action. For your business this could mean that you do SEO yourself, you hire someone, or you outsource your efforts to a reputable and trustworthy agency.
SEO needs to be taken seriously if you are to ever get real results. The time is now!
So, what will you resolve for 2015?
You probably have a limited budget and an even more limited amount of time, so be realistic in what you set out to do. The pace at which technology advances will always be greater than your ability to implement new optimization tricks.
Pick the one or two areas that will really move the needle for your company in 2015, and focus your resolutions around those. Then this time next year, you can look back at what you’ve accomplished, take an inventory of the latest innovations, and move on from there.
How we can help to achieve your resolutions for 2015?
Web Leap Solutions Ltd is more than just web design agency. We are a full service digital marketing agency that blends outstanding technical capabilities with a clear understanding of how businesses really work.
Based in Preston, Lancashire, we offer a comprehensive range of services – website design and development, E-commerce, search engine optimisation, bespoke content management systems, social media, mobile apps, software testing and much more besides – but behind all that lays a wealth of expertise in business management and advice.
What that means in practice is that the first thing we’ll always do is to listen. We’ll take the time to understand your objectives and constraints and then we’ll get to work devising solutions that are effective, affordable and capable of growing in tandem with your needs. In everything we do, you’ll find we’re always focused on results and on giving you the best possible value for money.
You’ll also find us friendly, enthusiastic and professional so if you’re looking for a digital partner that really delivers, please get in touch. Call us today on 01772 508117.